UPPSALA

Smerud Medical Research Sweden AB

Virdings Allé 32 B, SE-754 50 Uppsala, Sweden.

+46 70 230 30 77

+46 18 34 94 45

sweden@smerud.com

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Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.